“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” -Herbert Simon, The Sciences of the Artificial
Design is about organizing materials and processes in a productive way. It integrates all kinds of human needs – social, psychological, emotional, technological, biological – into a full picture. It’s about developing a clear understanding of the current state in order to look for possible futures and an ideal state. User Experience, or UX, applies these principles in the digital world. Investing in UX design will help you and your organization differentiate your offerings and create successful, delightful interactions with your users.
During this six week course, students will be introduced to the main functional areas of UX. Homework assignments each week will build upon each other and take students through a complete digital design project to address a problem statement they find interesting, ex: pet care service, gift exchange, book delivery.
At a glance
- Discovery research
- Information architecture
- Interaction design
- Visual design
- Trends and opportunities
- Read/watch weekly assignments
- Actively participate in online discussions by posting at least 2x per week
- Complete a digital design project that builds through weekly assignments
Leah Ujda is a UX Researcher at Widen Enterprises where she leads leads discovery research to inform the design of new products and services, facilitates design workshops with customers and internal stakeholders, and conducts usability and feedback sessions on prototypes in development. She has an M.A. in Library and Information Studies from UW-Madison.
Ken Soliva is the UX Design Manager at Design Concepts where he leverages a diverse background in both design and software development to lead the design of software based products and services for clients in a variety of industries. He has a B.S. in Interarts and Technology from UW-Madison.