University of Wisconsin–Madison

Introduction to User Experience

This course will provide an overview of basic user-experience (UX) principles and tools.

From websites to the physical space your patrons use at your library, understanding user needs and designing to meet those needs can make your library, its websites, and all the experiences you offer people more inclusive and successful.

At a glance

When: Oct 2-Nov 10

Where: Online

Cost: $200 (10% discount if you register by Sept 17)

CE Credit: 2.0 CEUs/20 LEUs

Program: #3040

Questions? Contact Meredith Lowe or Anna Palmer

Register online

Register by phone: Pyle Center, 608.262-2451

Register by fax or mail: Print out a registration form

Login information will be emailed a few days before the course begins.

Course description

Learn methods for uncovering user needs and tools to guide strategy, decisions, and design based on those user needs. Basic knowledge of Microsoft Office tools is helpful; this course will introduce you to research and design tools you may find useful, but are not necessary to have for the course.


  • Understanding what user experience means
  • Thinking like a user experience practitioner
  • Knowing your users
  • Exploring your users’ goals, problems, and needs
  • Tools for designing your solution
  • Testing and iterating on your solution


The class covers weekly topics through readings (provided by the instructor) and discussion questions. You are expected to participate in weekly lessons with online discussions/postings and an assignment related to the topic.


Jessica Jones is the user experience analyst at the Department of Information Technology, University of Wisconsin-Madison. Previously, she was the director of conversion and user experience for a digital marketing agency, Winbound, where she worked with small- and medium-sized businesses to research user needs and design digital experiences to meet those needs. She holds her M.S. in Human-Computer Interaction from DePaul University.