University of Wisconsin–Madison

Introduction to User Experience

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
-Herbert Simon, The Sciences of the Artificial

Design is about organizing materials and processes in a productive way. It integrates all kinds of human needs – social, psychological, emotional, technological, biological – into a full picture. It’s about developing a clear understanding of the current state in order to look for possible futures and an ideal state. User Experience, or UX, applies these principles in the digital world. Investing in UX design will help you and your organization differentiate your offerings and create successful, delightful interactions with your users.

During this six week course, students will be introduced to the main functional areas of UX. Homework assignments each week will build upon each other and take students through a complete digital design project to address a problem statement they find interesting, ex: pet care service, gift exchange, book delivery.

At a glance

When: Oct 7 – Nov 17, 2019

Where: Online

Cost: $325 (10% discount if you register by Sept 22)

CE Credit: 2.0 CEUs/20 LEUs

Program: #309020

Questions? Contact Meredith Lowe or Anna Palmer

Please note: UW-Madison now requires payment upon registration. If you need to pay with a check, please use the form below and mail the check with your registration.

Register online

Register by phone: Pyle Center, 608.262-2451

Register by mail: Print out a Registration Form

Login information will be emailed a few days before the course begins.

Course details


  • Discovery research
  • Information architecture
  • Interaction design
  • Visual design
  • Trends and opportunities


  • Read/watch weekly assignments
  • Actively participate in online discussions by posting at least 2x per week
  • Complete a digital design project that builds through weekly assignments


Scott Furlong is the Global Head of User Experience at State Street Global Advisors in Boston, MA.