NEW! Expanding your reach with Partnership Marketing

Are you looking to increase your reach without affecting your budget? Partnership marketing can allow you to connect with new potential users without needing to expand your budget. 

Learn the foundations involved in successfully creating strategic partnerships with community agencies, businesses, media outlets, and schools. Also gain an understanding on how to assign value to current marketable assets to trade for access to new audiences. At the conclusion of this online course, you will have proven strategies and tactics that can be executed for both academic and public libraries regardless of being in a rural or large metropolitan setting. 

At a Glance

When: Mar 6 – Apr 2, 2023 (4 weeks)

Where: Online & Asynchronous (see more info)

Cost: $150 – Flash sale! Use ischool20 at checkout for 20% off!

CE Credit: 1.4 CEUs/14 LEUs

Program: 305223

Questions? Email the CE Team

Register online

Please use the online registration option if possible. If you need to make alternate arrangements, email ce-info@ischool.wisc.eduAlternate registration options may result in delays.

Payment and Cancellation Policy

Course Details

At the end of this course, you will be able to: 

  • Define the impact of Partnership Marketing and its importance  
  • Conduct an internal assessment of marketable assets 
  • Identify and create partnerships as part of inclusive marketing efforts 
  • Leverage library assets to acquire access to new audiences 
  • Execute different strategies and tactics 

Expectations: Pass/fail grade is based on completing assigned lessons, discussions and the creation of partnership marketing plan.  

Trenton Smiley is the Marketing & Communications Director at Capital Area District Libraries in Lansing, Michigan. He has an MBA in Marketing and over 20 years’ experience working for libraries. He also serves as Board Treasurer for the Library Marketing Conference Group. 

His work has been featured in Marketing Library Services, Public Libraries Online, the ‘M’ Word: Marketing Libraries, OCLC’s Engaged Libraries and Information Technology and Libraries. 

Trenton has earned numerous honors, including the prestigious John Cotton Dana Public Relations Award, Michigan Award of Excellence, Genesee District Library’s Black History Month Award of Excellence, and two-time winner of the Library of Michigan Foundation’s State Librarian’s Excellence Award.