When: July 24 – August 20, 2023
Where: Online & Asynchronous (see more info)
Cost: $150 (Register 2 weeks early for 10% off)
CE Credit: 1.4 CEUs/14 LEUs
Alternative Payment and Cancellation Policy
Questions? Email the CE Team
Every library has programs, services and initiatives that they want the public to know about, but being able to effectively cut through the noise on social media is not always easy. In this course, you’ll learn how to determine your brand, find your place in the local market, and write strong content that helps you stand out from the crowd, regardless of budget.
You will learn:
- Branding – The illusive WHY behind what we do. What components make up a brand? How can you create a strong brand? How can you build your brand into an overall marketing strategy?
- Competitor Analysis – We’ll talk about determining who your competitors are in the market, and you’ll get a chance to do your own competitor analysis to see where your library’s strengths and weaknesses lie in the realm of social media.
- Content Strategy – We’ll discuss how to create content categories to focus on, think through audience profiles, write engaging posts, and incorporate follower feedback.
- Content Calendar – We’ll finish the class with a month-long plan full of social media content, and then talk about how to get stakeholder buy-in on social media. Includes how to respond to comments and tips on evaluating analytics.
Liz has lived, worked and written in many different places over the course of her career, including publishing houses in Chicago, writing and editing online content in Edinburgh, Scotland and working for a retreat center near Asheville, North Carolina. She’s been in the marketing and communications industry for 10+ years. Liz currently serves as the Marketing Specialist for Madison Public Library, where she manages the social media accounts, promotes library programs across platforms (website, email newsletters, press releases, advertising, etc.) and helps develop marketing strategy. When she convinces herself to stop working, Liz enjoys hiking, swimming, reading and going to see live music.