University of Wisconsin–Madison

Social Media Strategies and Analytics [Updated!]

Over the past year, social media has solidified its importance within the world of communications. The COVID-19 pandemic has accelerated the need for organizations to have an established and fresh digital presence. In this course, learn how social media analytics and strategy can benefit you and your workplace. Through easy-to-follow explanations and examples, you’ll learn how to create a social media strategy that works, while also gaining insight on how to measure analytics. Sign-up for this course to take your social media knowledge to the next level! 

At a glance

When: June 7 – July 3

Where: Online

Cost: $150 (10% discount if you register 2 weeks before the start date1)

CE Credit: 1.4 CEUs/14 LEUs

Program: #303122

Questions? Contact Meredith Lowe or Anna Palmer

Register online

Due to the continuation of remote work, please use the online registration option. If you need alternate arrangements, email Anna Palmer, or Meredith Lowe, Alternate registration options may result in delays.

Payment and Cancellation Policy

Login information will be emailed to you a few days before the course begins.

Course details


  • Why Social Media is Crucial in Achieving Communication Goals
  • Creating a Brand Persona
  • Conducting a Social Media Audit and Benchmarking Analysis
  • What Tools are Available to Create Social Media Posts
  • Creating a Social Media Strategy
  • Evaluating Success via Social Media Analytics

*Note: This course will predominantly focus on Facebook, Twitter, and Instagram.


Participants should have editing or managing rights to a Facebook page, a Twitter account, and/or an Instagram account.


Participants will have opportunities to apply course material through weekly assignments. The final project will be to create a one-channel social media strategy.


Lloret De Mar Pelayo has worked in various facets within the advertising and marketing industry – from account coordinator to social media strategist. She has worked with brands such as La Marca Prosecco, Chicago Latino Film Festival, Savor Cinema Art House, and many more. She has a B.F.A in Psychology, a B.S. in Advertising from the University of South Florida, and M.A. in Library and Information Studies from UW-Madison.