University of Wisconsin–Madison

NEW! Survey Design and Analysis [POSTPONED]

An important factor in library planning and adaptation is understanding your community. Surveys are a handy tool to help infuse actual community feedback into your library initiatives. This is a great way to find out what your members think about services, what is essential to them, and what could be improved. 

This course provides a comprehensive look at all stages of survey campaigns. Starting with establishing goals and an environmental scan, followed by the design and implementation of a survey, and concluding with data analysis and reporting. Course materials include templates, examples from successful campaigns, and exercises that will provide students a survey plan ready to implement.

At a glance

When: Postponed to Spring 2022, dates TBA

Where: Online

Cost: $250 (10% discount if you register 2 weeks before the course starts)

CE Credit: 2.0 CEUs/20 LEUs

Program: #303522


Questions? Contact Meredith Lowe or Anna Palmer

Due to the continuation of remote work, please use the online registration option. If you need alternate arrangements, email Anna Palmer, ahpalmer@wisc.edu or Meredith Lowe, mclowe@wisc.edu. Alternate registration options may result in delays.


Login information will be emailed to you a few days before the course begins

Course description

Weekly Topics

Week 1 – Surveys at a glance: Reasons, Benefits, and Types

Week 2 – Preparing for a Survey: Environmental Scan, Goals

Week 3 – Writing Questions and Survey Layout

Week 4 – Implementing Survey: Paper, Digital, Marketing

Week 5 – Data Analysis: Sorting through closed and open responses

Week 6 – Reporting and future steps: Library reports, Personas, Strategic Planning

Instructor: Kiel Cross is the Strategic Marketing Specialist at Harper College. He earned an M.S. in Communications from Purdue University and earned a B.A. in Communications Management from Judson University. He has over ten years of experience in marketing for libraries. In 2019, Kiel received the Marketer of the Year Award from Library Journal for his work on a successful Library referendum. He has presented at the Wisconsin-Illinois Innovative Users Group regional conference and Illinois Library Associations’ Annual Conference. Kiel is an avid fan of graphic novels and science fiction and lives with his fiancé Julianne and their award-winning cat, Bob, in Palatine, Illinois.