The iSchool master’s degree is a generalist degree preparing students for a variety of information careers. Students may craft a personalized plan of study after completion of program requirements. Students are encouraged to mix and match courses across the concentration areas listed below. 

For a list of  recommended courses by concentration see:  iSchool Course Planning by Concentration and Emphasis

General concentration areas

Librarianship concentration

Work in a variety of library settings with diverse collections and patrons. Includes college and university librarianship, public librarianship, youth and young adult librarianship, electronic collections management, science librarianship, health librarianship, research data management, and the Wisconsin school library media certification.


Archives in a Digital Age concentration

Provide access to and promote preservation of born digital and historic archival materials and records. Potential jobs include digital asset management, digital preservation and curation, corporate archives, government archives, special collections, tribal libraries archives and museums.

Only available in on-campus program.


Data/Information Management & Analytics concentration

Work in corporate, government, research, education or other nonprofit settings to apply skills in research, analysis and managing information and data flows. Potential jobs include information/data analysis & visualization, knowledge management, prospect research, systems analysis, records management and compliance, research data management, information systems analysis and project management.


Information Technology & UX concentration

Design, develop and manage information technologies with a focus on the user. Potential jobs include: User experience and web design, digital humanities, digital asset management & curation, database and data management, IT training/instruction.


Information Organization concentration

Develop innovative new standards and systems to organize and arrange access to current and emerging information sources. Potential jobs include metadata expert, cataloger, taxonomy and ontology construction, XML and linked data specialist, database manager, systems analysis and project management.


Double Degree Programs

Double degree programs in law, art history and music require formal admission and acceptance into both programs as well as additional semesters of coursework to complete both degrees.


Named certificates

Named Certificates are optional enhancements to the generalist master’s degree. Named certificates provide formal recognition that a student has completed a defined set of courses representing a particular concentration. Each requires specific courses, and in some cases may require additional credit hours. The following named certificates can be completed as part of the iSchool degree:

Innovation and Organizational Change Certificate

Campus students can complete a certificate in Innovation and Organizational Change in conjunction with the UW Business School. Graduates manage and lead organizational change or innovate to create new information products and services across a variety of information agencies.

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UW‑Madison Leadership Certificate

Campus and Online iSchool MA students can earn a UW‑Madison Certificate in Leadership as part of their MA degree. Develop your leadership capacities in a supportive environment. Certificate completion requires a combination of coursework, civic engagement, non-credit workshops and intentional reflection.

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