The iSchool and UW-Madison partner programs will offer online capstone certificates in User Experience Design (UX) and Analytics for Decision Making (ADM). Capstone certificates are educational credentials aimed at working adults who seek further education to advance their careers or move into new fields without the commitment of a full masters degree.
Note to current UW-Madison students: Students may not be concurrently enrolled in both capstone certificates, the iSchool MA program, or other graduate degrees at UW-Madison. Credits completed in capstone certificates prior to beginning the iSchool MA are eligible for credit transfer after admission into the iSchool MA.
User Experience Design "MadUX"
The UW-Madison User Experience Design online capstone certificate (“MadUX”) provides you with introductory through intermediate user experience skills to plan, design, and assess innovative digital user experiences via digital applications and media. You can complete the certificate entirely online, within one calendar year allowing for balance of your education, work and life.
In the MadUX certificate, you will:
- Learn theories, techniques and tools of digital design
- Practice assessing user satisfaction with digital media
- Practice different prototyping techniques
- Collect and analyze data about users, user needs and use environments
- Work to improve the usability, accessibility, and pleasure with which people interact with digital spaces over periods of time
Analytics for Decision Making
The Analytics for Decision Making (ADM) capstone certificate provides you with entry level knowledge of data analytics methodologies framed within the context of practical organizational decision-making and strategic planning. The ADM certificate meets the growing demand for data savvy managers who can mobilize analysis, visualization and communications techniques to support data driven decision-making in various sectors of the economy. You can complete the certificate entirely online, within one calendar year, allowing you to balance your education, work and life.
In ADM you will:
- Learn to collect and analyze data
- Master basic concepts in data mining and predictive analytics
- Plan and manage data projects
- Learn to manage data in your organization
- Practice creating effective data communications products using visualization tools
ADM draws on and combines expertise from three highly ranked UW‑Madison partner units: The Information School, the Department of Communication Arts, and the Biometry program from the College of Agricultural and Life Sciences.
In the certificate’s three courses, you will propose, build, critique and improve a real-world project, which you will present and defend in a capstone project in the third class.