University of Wisconsin–Madison

Capstone Certificates

The iSchool and UW-Madison partner programs will offer online capstone certificates in User Experience Design (UX) and Analytics for Decision Making (ADM). Capstone certificates are educational credentials aimed at working adults who seek further education to advance their careers or move into new fields without the commitment of a full masters degree.

Note to current UW-Madison students: Students may not be concurrently enrolled in both capstone certificates, the iSchool MA program, or other graduate degrees at UW-Madison. Credits completed in capstone certificates prior to beginning the iSchool MA are eligible for credit transfer after admission into the iSchool MA.

User Experience Design "MadUX"

The UW-Madison User Experience Design online capstone certificate (“MadUX”) provides you with introductory through intermediate user experience skills to plan, design, and assess innovative digital user experiences via digital applications and media. You can complete the certificate entirely online,  within one calendar year allowing for balance of your education, work and life.

In the MadUX certificate, you will:

  • Learn theories, techniques and tools of digital design
  • Practice assessing user satisfaction with digital media
  • Practice different prototyping techniques
  • Collect and analyze data about users, user needs and use environments
  • Work to improve the usability, accessibility, and pleasure with which people interact with digital spaces over periods of time

UX Capstone Certificate details

Analytics for Decision Making (planned for 2018)

The planned Analytics for Decision Making (ADM) capstone certificate provides you with entry level knowledge of data analytics methodologies framed within the context of practical organizational decision-making and strategic planning.  The ADM certificate meets the growing demand for data savvy managers who can mobilize analysis, visualization and communications techniques to support data driven decision-making in various sectors of the economy. You can complete the certificate entirely online, within one calendar year, allowing you to balance your education, work and life.

In ADM you will:

  • Learn to collect and analyze data
  • Master basic concepts in data mining and predictive analytics
  • Plan and manage data projects
  • Learn to manage data in your organization
  • Practice creating effective data communications products using visualization tools

ADM draws on and combines expertise from three highly ranked UW‑Madison partner units: The School of Library and Information Studies, the Department of Communication Arts and the Biometry program from the College of Agricultural and Life Sciences.

In the certificate’s three courses, you will propose, build, critique and improve a real-world project, which you will present and defend in a capstone project in the third class.

ADM Courses

Data Driven Decision Making

3 credits

This course introduces you to the learning objectives of the certificate, the process and technologies of online learning, and the year long capstone project. In this class you learn to ask good questions that can be answered by data, identify and assess the quality of existing data sources, and plan a structured inquiry. You will be introduced to the basics of quantitative and qualitative analysis approaches, and you will apply commonly used data collection methodologies.

Data Management and Analytics Concepts

3 credits

In the second class you extend your knowledge of data collection and analysis techniques. You will gain knowledge of basic data mining and predictive analytics concepts, and you will plan data mining and predictive analytics projects.  In building toward your capstone project, you will apply skills learned in the course to develop a data plan for an organizational problem relevant to you.

Data Communications and Visualization

3 credits including capstone component

In the final class you gain competency with data visualization and communication to support decision making. You will learn to create effective data products  using contemporary visualization tools based on your stakeholders’ information and communications needs and preferences. You will also learn to evaluate visualizations created by others for effectiveness and bias. In order to complete the certificate capstone project, you will create a portfolio that employs data, texts, infographics and visualizations that help to solve an organizational problem.