A key element of engaging library patrons is communicating with them effectively.
While libraries often have no shortage of staff who excel at verbal communication, few have in-house expertise in visual communication—leaving the design of flyers, newsletters, web pages and other print and digital communications in the hands of “accidental” graphic designers. Attend this four-week course to begin learning the foundational principles of graphic design and elevate the quality of your library’s visual communications.
At a glance
Please note: UW-Madison now requires payment upon registration. If you need to pay with a check, please use the form below and mail the check with your registration.
Register by phone: Pyle Center, (608) 262-2451
Register by fax or mail: Print out a Registration Form
Login information will be emailed to you a few days before the course begins.
- Shape and Color
- Design tools and resources
Standard Microsoft Office software will be used for course activities.
Elisa Coghlan is passionate about good communication, especially communication that engages both the eye and the written word. She has nearly ten years of experience in designing print and web publications for a variety of library and education organizations, with strong graphic design skills honed through on-the-job mentorship as well as formal continuing-education courses. She is currently the coordinator of marketing and outreach and journalism/communication studies librarian for Marquette University Libraries.